Staging Statistics

From the 2005 and 2006 Maritz Research staging polls:

58% of buyers made a decision to buy after seeing 10 properties ?effective staging keeps your house on the list of must-see properties.

79% of sellers are willing to spend up to $5,000 to get their house ready for sale ?working with the right staging consultant maximizes your return on investment.

63% of buyers were willing to pay more money for a house that is move in ready.

86% of those surveyed said storage space is important to potential buyers ?effective staging maximizes space and spaciousness.

Top three interior features for selling were freshly painted walls, organized storage space and current flooring ?effective staging will address all three.

52% of buyers said the kitchen had the most significant impact on their purchasing decision.

79% of buyers indicated they would be willing to pay a premium for a home with an updated kitchen.

Men (41%) are more likely to place a premium on updated d?or than women (30%).

From a 2005 National Association of Realtors survey

 

77% of people view homes first on the Internet.

75% of buyers who searched on the Internet went on to view or drive by the homes.

From Dewey Sadka, Colour Expert

40% of paint sold is as a result of incorrect color choice ?CSP?have Staging Safe Colour?palette specifically chosen for successful staging.

From a 1999 Proctor & Gamble survey

When deciding to view a house, 78% of objective elements are generally pre-determined before viewing: they are location and size both things are outside of a sellers control.

Elements that create 72% of the first impression inside the home are within the control of the seller ?well-trained staging consultants know how to show these to their best advantage.

From a 2003 Home Gain Survey of 2,000 real estate salespeople

Moderately priced home improvements, ranging from $80 - $2800, made in preparation for sale, yielded the highest returns when a house was sold.
The consensus was that completion of the staging process results in 169% R.O.I.

From a 2004 survey by Joy Valentine ?Coldwell Banker Broker on 2772 homes in 8 cities

Homes that were staged sold in 13.8 days.
Homes that were not staged sold in 30.9 days.
The staged homes realized on average a 6.4% increase over the list price.

From an April 28, 2006 AOL Money & Finance poll of over 15,000 people online

87% of people said that home presentation makes a difference in most sales.